Lonely Floater is the epicenter for creatives looking for an outlet to expand.

At its core, a “Lonely Floater” represents individualism within the masses—a seeker of wisdom, a traveler who embraces new cultures, and someone who brings those experiences back to inspire others. We believe knowledge is meant to be shared, sparking new journeys for all who encounter it.

Founded on October 31st, 2016 by Ryan Wallace and Lovans Florial, Lonely Floater is an American brand that designs, develops, and markets apparel, accessories, and athletic equipment. From our first collection, Pre-Flight, to our expansion into event production and artist management, we’ve grown into a lifestyle company that blends fashion, sports, and music under one creative umbrella.

With roots in Mount Vernon and a presence in New York and San Diego, our reach continues to grow nationwide. Beyond clothing, we’ve built a platform for artists, athletes, and visionaries—offering services in audio/visual production, branding, merchandising, and live event experiences. We’ve partnered with and sponsored talent across industries, from boxing and motorsports to music and festivals, always pushing culture forward.

Our mission is simple: to celebrate individuality through diversity and multiculturalism. By drawing from global perspectives, we create work that honors cultural values while uniting people through creativity.

We’re also committed to giving back. Through initiatives like the World Peace Project, donations to organizations such as Doctors Without Borders and Colin Kaepernick’s Know Your Rights Campaign, and our own Stay Up and Goodie Bag projects, we work to uplift students, communities, and the underserved.