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The image of the red balloon held by the Lonely Floater is to symbolize your heart, your dreams and what you believe (d) in. It represents your youth and that aspiration we all fight so hard to keep. Our image of the red balloon is meant to take you to a place where no one can tell you how to live, dream, or think. Especially in a society…A world where those in power tell a fish that its stupid because it can't climb a tree or that a penguin is useless because of its inability to fly. So to every owner of a Forgotten Secret hat this is our gift to you, you now have your very own balloon. This is us telling you to never forget your dreams and what you believe in. To be all that you can be. And that we believe in you too.